Flexible: Incredibly flexible arm allows you to rotate a mounted device ,360 degrees to the your desired angle for viewing.
Lightweight: Manufactured using light material (plastic) making it so easy to carry and handle, so it can be smartly and safely placed.
Ipad and Tablet: No need to hold your device in your hands or place it where it can take a fall and be broken while watching that video/movie, communicating or whatever for an extended period. Let the holder hold it for you. After all: That's what it was made for.